Eat Their Lunch: Winning Customers Away from Your Competition (HB) by Anthony Iannarino When Elsie

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Eat Their Lunch: Winning Customers Away from Your Competition (HB) by Anthony Iannarino When ElsieThe first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from

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