Tom Peters Advertising He founded Content Marketing Institute
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Tom Peters Advertising He founded Content Marketing InstituteTom Peters is coauthor of In Search of Excellencethe book that changed the way the world does business and is often tagged as the best business book ever. Eighteen books and forty years later, he's still at the forefront of the "management guru industry." What's new? A lot. As CNN said, "While most business gurus milk the same mantra for all its worth, the one man brand called Tom Peters is still reinventing himself." His most recent work, Excellence
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