Spinning Rods Thread Color:Blue Choose your preferred rod action

Choose your preferred rod action and power rating to target specific species and techniques—from light finesse presentations to heavy-duty power fishing

each custom rod is built to order by a skilled rod builder who takes pride in every detail

with custom color combinations that reflect your personality

Customize every aspect of your rod to match your fishing style

ready to deliver years of reliable performance on the water

Spinning Rods Thread Color:Blue Choose your preferred rod actionHandcrafted in Richmond, Virginia, each custom rod is built to order by a skilled rod builder who takes pride in every detail. Our head builder, Braden Smith, combines traditional craftsmanship with modern techniques to create rods that perform as beautifully as they look. Customize every aspect of your rod to match your fishing style. Select your handle length and grip configuration for the perfect fit for your style. Choose your preferred rod action