Arrow Collar Shirts (1912) by J.C. Leyendecker Size:50x70 cm / 20x28″ In a genteel fitting room

In a genteel fitting room

turning commercial advertising into a coded queer archive

erotic atmosphere and looking-as-theatre

No known lover or sitter here - just stockings

A perfect print for anyone who likes their walls a little bit decadent - and a little bit historically iconic

Arrow Collar Shirts (1912) by J.C. Leyendecker Size:50x70 cm / 20x28″ In a genteel fitting roomJ. C. Leyendeckers Arrow Collar Shirts (1912) is menswear as flirtation. Two men face off on a floral sofa: one in pinstripes offers a glove, the other holds a red book like a dare. The models for this exact ad are not securely named, but the Arrow Collar Man was shaped by Charles Beach, Leyendeckers model, manager, muse and life partner. Sold as clean cut American style, the campaign became a cultural phenomenon; read now, its charged glances and