Introduction Booklet — Brand Guide: Singapore Edition Chinese New Year Packets particularly in the ever-changing face

particularly in the ever-changing face of global consumerism

Published by Foreign Policy Design Group

6 different designs per pack

Produced as part of the original print run and separated only due to a surplus at printing

Each copy was printed and hand-assembled in Singapore

Introduction Booklet — Brand Guide: Singapore Edition Chinese New Year Packets particularly in the ever-changing faceThis booklet forms the opening section of Brand Guide: Singapore Edition, originally clipped into the complete publication as its conceptual preface. It brings together founding reflections by Yah Leng Yu and Arthur Chin, alongside essays by Amit Vit and Justin Zhuang, framing the intent, context, and cultural moment in which the Brand Guide was produced. Produced as part of the original print run and separated only due to a surplus at printing, these